Brand Identity

In today’s competitive high-tech PR market, reliable brand recognition and loyalty is paramount for a company’s continued business growth. BVM helps clients to gain necessary brand awareness using a blend of momentum-building communications programs designed to project brands into new vertical market segments and business sectors.

Our integrated brand-identity programs provide:

  • Development of new names for companies, products and services
  • Creation of product and service names, tag lines and slogans
  • Trade show signage designed around consistent company brand elements
  • Messaging platforms to support a company’s brand across every communications medium
  • Corporate identity and logo design
  • Media and analyst relations programs to raise brand awareness
  • Management of special events built around a company’s brand
  • Collateral and online marketing materials supporting a company’s brand identity
  • Web-site content and development
  • Development of outbound marketing campaigns designed to drive brand awareness
  • Google AdWords and LinkedIn advertising

A successful analyst relations strategy is guaranteed to enhance the visibility and success of a company’s products and services. Industry analysts are among the most important group of influencers both with technology buyers, as well as with the media. BVM’s experienced team of analyst relations specialists have developed personal relationships with industry analysts at all of the top global firms and understand how to leverage these relationships to enhance brand positioning, improve media coverage and drive lead-generation.

Our analyst relations specialties include:

  • Strategic message development and preparation
  • Pre-briefing of strategic analysts
  • Preparation of executives for meetings with analysts
  • Securing analyst quotes for websites and news releases
  • Coordinating analyst tours for company executives
  • Communicating with analysts about company news on a frequent basis