Everyone involved with PR services must understand the findings from the 2025 Cambridge Disinformation Summit, which revealed how deliberate disinformation campaigns—driven by financial and power incentives—increasingly target women, minorities, and public figures,...

In today’s rapidly evolving tech landscape, PR practitioners can no longer rely on traditional messaging alone—especially when representing cybersecurity and advanced technology clients. Concepts like quantum computing, once confined to academic journals, are now...

INTRODUCTION The “new now” leads to the “new normal” which seems to be about two years out—so what do we do “now” to get there? As businesses, what messages do we get out there, what behaviors do we encourage, what bridges do we build? The coronavirus pandemic has...

Leadership Qualities: Empathy, Openness, Accountability What makes a good leader during a crisis? A wrong move could destroy trust and cause confusion, which will only make the problem worse. David Robson of the BBC tells us that a good leader will clarify the problem...

Here is an article from June 2007 when Mike Emerton and I were just 2 years into BVM (BridgeView Marketing). Have things changed over the past 15-years? Absolutely, but we’ve learned so much! BVM has worked with amazing national and global technology, data center, energy, and power brands including Telx, TierPoint, GE Energy, Server Technology, Power Distribution Inc., BRIDGE Energy, Alert Logic – and hundreds of others. The core philosophy that we built BVM around in 2005 stands strong today – Integrated PR, digital marketing and SEO services need to work in unison to develop brand visibility and support measurable lead-generation efforts. And, pricing needs to be affordable. At BVM, we deliver a more personalized, customized service than any of our larger competitors and at a fraction of the cost. If you want to learn how we do this with a senior team, how we planned for this, let us tell you our story! – Dale Allaire

Introduction The fight against the novel coronavirus [COVID-19], perhaps the worst scourge since the influenza epidemic following World War I, will take the best minds and equipment that the public and private sector can muster. This is why at the end of March, the...

The world faces a crisis of unprecedented proportions as COVID-19 (aka, coronavirus) rapidly spreads across the globe. As the numbers of infected rise, Facebook, Google, and other tech companies have come forward to lend their expertise and resources. Here are some of...

Robotics and AI bring up questions of ethics. The ethics of AI can be illustrated with the example of Microsoft’s Tay. In the 16 hours between its first message and its last, Tay sent over 96,000 tweets. Similar to Siri and Alexa, Tay was designed to provide an...