How To Follow PR Breadcrumb Trail to Lead-Gen Results

PR is not an intangible service! This is an extremely important point to make, as clients are investing within agencies and expect to see contributions.

PR has a trail of specific dividends paid in the form of website traffic generated, but you have to know where to look for it. Often these tangible indicators are embedded within other analytics and scattered across multiple communication platforms. 

Agencies need to have the correct tools in their software stack to follow the breadcrumb trails and just as important—extract this information to present the results in boardroom-ready reports. Finding all this PR measurement data is not as easy as it may seem and it takes a skilled person to identify and extract it all.   

What does this data look like, where can you find it and what are some of the preferred tools? BVM has put all this information into our, “How to Follow the Breadcrumb Trail to Lead-Gen Results,” datasheet.

Download to discover data:

  • Mapping
  • Identification
  • Result Images

In light of strained corporate budgets, some companies may not be in a position to invest in a full-blown, retainer-based PR program. For this reason, BVM has introduced PR-as-a-Service (PRaaS).  

PRaaS doesn’t require lengthy contracts or retainer-based, monthly agency fees. Patented after the successful Software-as-a-Service (SaaS), Infrastructure-as-a-Service (IaaS), and other “consume as you go” offerings, PRaaS allows you to consume what you want and turn it off when you need to. Then, when budget constraints lessen, you have the option to leverage our all-star team for additional services, including copywriting, social media management, awards, and much more. 

Check out the PRaaS page to find out more or download and take the brochure with you.

Who is BVM?

Formed in 2006 and building up our agency during the last recession of 2008-2009, BVM abolished the traditional expensive PR agency pricing by cutting it in half and doubling the services. Why? Because businesses required it! We kept our costs down by creating a virtual office with a professional work-at-home staff—10 years before corporations realized they could successfully do the same. To support our clients, we brought on a best-of-breed software stack that allows us to place, track, and monitor client press. The net result was the formation of a better PR agency for the right moment in time. We are purpose-built for these challenging environments and today, we are doing it again with PRaaS!

PRaaS offering for tech, data center, energy, and power companies which is $2,500.00 per campaign, includes:

  • 1 Written News Release 
  • 1 News Release Wire Distribution
  • 10 Hours of Pitching of your News to Key Press
  • 1 Coverage and Progress Report
  • Credit Card Only

Our clients are getting attention for their unique services that help during this pandemic and will continue to yield beneficial results as we embark upon America 2.0. Will you be among them?

Data Center Construction

More data storage space is needed as people remain at home due to COVID19. RFP bids on data center projects increased approx 35% YTD, says Michael Perelstein of Rubicon. See

IoT for SmartCities

IoT technologies such as LoRaWAN are proving to be very valuable during COVID19 quarantine. SmartWater runs on Senet’s IoT network to automate water meter reading…no house calls. See


Medtech organizations seek connectivity for IoT sensors. When $30,000 of vaccines were lost due to poor refrigeration, a new LoRaWAN IoT network was installed to enable automated temperature monitoring. See

Networking-Remote Workers

Companies keep business running & employees safe during the COVID19 pandemic with remote work deployments. Ryan Benner, VP Anexinet shares his best practices. See

Contact us to learn more about PRaaS and other long-standing BVM PR and digital marketing packages & Programs.