In the digital era, where technology constantly evolves, BridgeView Marketing (BVM) has been a beacon of innovation and integrated marketing solutions for over 16 years. We blend the art of Media Relations and Social Media with the science of Marketing Automation and the precision of SEO to create a unique and powerful synergy. Our approach is not just about promoting your brand; it’s about creating an ecosystem of content that drives all facets of lead generation and brand positioning.
At BridgeView Marketing, We Redefine Integrated Marketing
Educated by the Giants, Tailored for You
Our team comprises professionals who have honed their skills within some of the world’s largest technology companies and agencies. This rich background has equipped us with a deep understanding of the tech landscape, from the intricacies of data center creation to the evolving world of cloud services. We’re not just on top of the latest trends; we’re ahead of them, ensuring our strategies are as innovative as the technologies they support.
Affordable Yet Effective
Our humility is our badge of honor. We believe in offering high-quality, affordable services and making top-tier PR and marketing accessible to all. Whether you’re an emerging startup or an established player, our approach is tailored to fit your unique needs and budget, ensuring you don’t have to break the bank to make a significant impact.
Tenacious and Targeted
Our tenacity is the driving force behind our success. At BridgeView Marketing, we’re not just about getting your message out there; we’re about placing it where it matters most. Our relentless pursuit of thought leadership placement in leading IT and business publications ensures that your voice is heard by the right audience in the right places.
Partnering for Your Success
At BridgeView Marketing, we don’t just see ourselves as your agency; we’re your strategic partner. We collaborate closely with you to understand your vision and goals, crafting personalized strategies that resonate with your target audience. Our unwavering commitment to your success is not just a promise; it’s our driving force. We work tirelessly to position you as a leader because your success is ours.
Crafting Authentic, Engaging, and Impactful Content
Standing out in an AI-driven world. BridgeView writes authentic, captivating content required by the media; demanded by you for lead generation. View our latest work below.
Earned Media: The 30-Day Cybersecurity Acquisition
Remember the client clipbook - that carefully curated collection of media coverage that PR professionals once lovingly assembled to showcase their clients' success?
BVM is breathing new life into this lost tradition with "The Client ClipBook Cafe." Founder Mike Emerton and senior PR executive Betsey Rogers deliver a fresh take on this classic PR tool. In quick, digestible 3-6 minute episodes, they dissect one of the week's most impactful press hits, offering insights into what makes this story resonate with potential customers and why this BVM-curated message matters to today's PR efforts.
Grab a caffè e latte and listen to traditional PR wisdom meeting modern digital storytelling to provide insider PR perspectives.
Anatomy of COVID-19 Communication Leaders
Leadership Qualities: Empathy, Openness, Accountability What makes a good leader during a crisis? A wrong move could destroy trust and cause confusion, which will only make the problem worse. David Robson of the BBC tells us that a good leader will clarify the problem...
Marketing experts set up shop with a view to the future
Here is an article from June 2007 when Mike Emerton and I were just 2 years into BVM (BridgeView Marketing). Have things changed over the past 15-years? Absolutely, but we’ve learned so much! BVM has worked with amazing national and global technology, data center,...
SUPERCOMPUTER v. NOVEL CORONA
Introduction The fight against the novel coronavirus [COVID-19], perhaps the worst scourge since the influenza epidemic following World War I, will take the best minds and equipment that the public and private sector can muster. This is why at the end of March, the...
BIG TECH’S BIG ROLE IN THE PANDEMIC BATTLE
The world faces a crisis of unprecedented proportions as COVID-19 (aka, coronavirus) rapidly spreads across the globe. As the numbers of infected rise, Facebook, Google, and other tech companies have come forward to lend their expertise and resources. Here are some of...
THE ETHICS OF AI: IoT & ROBOTICS: (Part Two) Ethics & Culture
Robotics and AI bring up questions of ethics. The ethics of AI can be illustrated with the example of Microsoft’s Tay. In the 16 hours between its first message and its last, Tay sent over 96,000 tweets. Similar to Siri and Alexa, Tay was designed to provide an...
THE ETHICS OF AI: (Part One) IoT & ROBOTICS
Part One: Is it Possible to Murder a Robot? Artificial Intelligence (AI) is one of the most profound technologies of our time. It is in the “brains” of our autonomous vehicles, the strategies which guard our homes, the advice for what stocks to trade, and in the...