Business Interrupted— PR-as-a-Service (PRaaS) Erupted
The COVID-19 pandemic has disrupted all business models, almost all operations took a revenue hit. Exacerbating these declines is a productivity decrease due to a furloughed or stay-at-home workforce.
In-house marketing programs are stretched too thin and declining revenue can’t support traditional PR programs. But you have solutions that are well-positioned to become a “value-add” resource to the pending America 2.0 operations and—the new global business models we are all embarking upon.
What makes the COVID-19 situation surreal is that our worst conceivable business disruptors have come true; this has been the ultimate stress-test to the balance sheet. But let’s face it, there is only so much banana bread we can bake—it’s time to get back to work!
There is a small window of time to get your product or service message out before there is an overwhelming deluge of press covering your area. How can you accomplish a PR launch on a reduced budget? BridgeView Marketing (BVM) has an answer!
Introducing PRaaS
PRaaS is an elegant solution to address PR needs in the wake of constrained budgets. Modeled after successful cloud services such as Disaster Recovery-as-a-Service (DRaaS), Infrastructure-as-a-Service (IaaS) and Software-as-a-Service (SaaS), PRaaS is designed to give you all the advantages of public relations without the heavy burden of paying for media databases, press release distribution and tracking as well as placement monitoring software.
No long-term contracts and flexible, month-to-month fees allow you to engage PR for product launches or announce partnerships and milestones—whatever your needs are—scale up or down the services as required and then turn off when completed. It is a completely new model of on-demand PR-as-a-Service.
PRaaS offering for tech, data center, energy, and power companies which is $2,500.00 per campaign, includes:
- 1 Written News Release
- 1 News Release Wire Distribution
- 10 Hours of Pitching of your News to Key Press
- 1 Coverage and Progress Report
- Credit Card Only
Data Center Construction
More data storage space is needed as people remain at home due to COVID19. RFP bids on data center projects increased approx 35% YTD, says Michael Perelstein of Rubicon. See bit.ly/2zcQ0yS
IoT for SmartCities
IoT technologies such as LoRaWAN are proving to be very valuable during COVID19 quarantine. SmartWater runs on Senet’s IoT network to automate water meter reading…no house calls. See bit.ly/2SBvKxK
Healthcare
Medtech organizations seek connectivity for IoT sensors. When $30,000 of vaccines were lost due to poor refrigeration, a new LoRaWAN IoT network was installed to enable automated temperature monitoring. See bit.ly/2yhSqvI
Networking-Remote Workers
Companies keep business running & employees safe during the COVID19 pandemic with remote work deployments. Ryan Benner, VP Anexinet shares his best practices. See bit.ly/2KsPkaI