Finally, Discover The Hidden PR Value
Translating The Real PR Value Was A Lost Language - Until the PR Rosetta Stone™ Was Discovered
Most PR programs fail at the executive level for one simple reason:
They can’t answer the question that matters most: “What did this actually do for the business?”
Traditional PR reporting:
- Relies on outdated ad-value equivalency (AVE)
- Ignores SEO and backlink authority
- Provides no connection to website behavior
- Offers zero insight into who is engaging after coverage lands
- Leaves leadership unable to assess ROI
Website traffic generated from LLMs (Chat, Perplexity, Gemini, etc.) is now in the Top 10 Referrals in your Google Analytics. If you’re not monitoring, you’re missing key trends that impact your sales.
PR Rosetta Stone™ is a proprietary, AI-enabled reporting and intelligence system built by BridgeView Marketing.
It unifies five disciplines that no other PR agency combines into a single executive framework:
- Earned Media
- SEO & Backlink Authority
- Google Analytics (GA4) Traffic Intelligence
- AI & LLM Visibility Signals
- Sales-Relevant Audience Insights
This is not a dashboard. This is a decision-grade system.
How PR Becomes Revenue (The Breadcrumb Trail)
PR Rosetta Stone™ reveals the full cause-and-effect chain between coverage and commercial impact:
- Coverage is published in authoritative outlets
- High-authority backlinks strengthen search and AI visibility
- GA4 tracks traffic spikes and behavior tied to coverage windows
- Company-level visitor intelligence reveals which organizations are engaging
- LinkedIn mapping identifies decision-makers inside those companies
- Sales receives warm, contextual insight—not cold leads
This is how PR becomes a revenue-enabling function—not a cost center.
Why This Matters in the AI Era
Search is no longer limited to Google. AI platforms like ChatGPT, Gemini, and Perplexity now surface brands based on traditional SEO principles:
- Authority
- Backlinks
- Editorial credibility
- Consistent, high-quality earned media
PR Rosetta Stone™ is designed for AI discoverability, not just human readers.
The result:
- Greater presence in AI-generated answers
- Long-term brand authority compounding over time
- Visibility where buyers now research decisions
What Executives Actually See
PR Rosetta Stone™ delivers a C-level report that replaces guesswork with clarity.
Executives gain:
- Clear attribution between PR and website traffic
- Channel-level performance insights
- Referral and organic search impact
- AI-driven traffic sources
- Weighted ROI modeling grounded in real behavior
This is reporting leadership can trust—and act on.
Best Of All
The PR Rosetta Stone reporting is a complementary service that comes with BridgeView Marketing’s PR services.
Do You Know The ROI On Your PR Agency's Retainer?
The PR Rosetta Stone report calculates the true value of every earned media placement based on news, agency-written byline, MOZ score (domain authority where the placement was posted), backlinks back to the client’s product pages, and the number of the media placement’s monthly website visitors and social media footprint (because publications promote your news too). All this has a monetary value. It’s a realistic ROI, not based on the traditional Advertising Value Equivalency (AVE) in the millions of dollars, but a true figure in the hundreds of dollars per media placement.
Do You Know How PR Is Adding To Your Website Traffic?
See how the PR program is adding to website traffic and how it’s stacking up against organic, direct, paid, and social media traffic — on your timeline. At the push of a button, C-Level reports are generated instantly based on days, weeks, or months in your preferred format (Word Doc, PDF, or PowerPoint). Never before has this visibility been at your fingertips, with data that actually makes sense.
Do You Know The Best Days For Media Coverage?
The PR Rosetta Stone report displays your earned media on an easy-to-read timeline so you can instantly learn the most active days. These are not the verbatim news release postings on news sites you have never heard of; this is the coverage in the publications your customers are reading to make buying decisions. AI will not replace the value of the PR person’s reporter relationship, and news release distribution services don’t reach these individual reporters who yield the influential coverage you need.
Do You Know What Media Categories Are Paying The Most Attention To You?
The PR Rosetta Stone report categorizes earned media business, vertical, and top-tier outlets. At a glance, you can monitor your coverage areas to determine where PR needs to add an additional push.