Today in "The Client ClipBook Cafe," we asked AI to spend a few minutes walking you through a fundamental shift in how BridgeView calculates public relations ROI. Why is this so important? For years, the industry has relied on "vanity metrics," full of impressions, vague claims about awareness, and something called Advertising Value Equivalency, or AVE. The problem with that old model is that it fails at the executive level because it cannot answer the single most important question: “What did PR actually do for my business?” Translating earned media into measurable website impact has long been a "lost language" in PR—so BridgeView decided to translate it. BridgeView built a proprietary, AI-enabled reporting and intelligence system called the PR Rosetta Stone™.