What’s The Deal With News Release Distribution?
Why Distribute A News Release Over The News Wire?
The simple answer is to publish backlinks to your products or services. Every news release should contain embedded URLs that take the reader back to specific pages on our your site for more information for lead tracking purposes. People conducting organic searches will find the Yahoo Finance or MarketWatch postings and visit your site via the backlinks.
You can often find evidence of these visitors through Google Analytics/Referrals. In addition to organic searches, people often search or subscribe to large news wire services, where they will also see your news. It’s important to note that if readers click on a link from a release on a wire service’s site, they will register it as a click in your reports.
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Who is BVM?
Formed in 2006 and building up our agency during the last recession of 2008-2009, BVM abolished the traditional expensive PR agency pricing by cutting it in half and doubling the services. Why? Because businesses required it! We kept our costs down by creating a virtual office with a professional work-at-home staff—10 years before corporations realized they could successfully do the same. To support our clients, we brought on a best-of-breed software stack that allows us to place, track, and monitor client press. The net result was the formation of a better PR agency for the right moment in time. We are purpose-built for these challenging environments and today, we are doing it again with PRaaS!