Navigate Google’s 2021 Match Type Changes

For years Google has been playing with their match types. Google recently announced that Broad Match Modified and Phrase Match would be matching queries with the “same meaning” as your keywords; these showed as “variants” in your “Search Keywords” reports. In 2020, Google expanded Exact Match and Phrase Match to cover plurals, misspellings, and abbreviations.

On February 4th, 2021 Google announced that the Phrase Match will be expanded to resemble the abilities of Modified Broad Match more closely, and Google will eliminate the Modified Broad Match offering by removing the ability to add the (+) to Broad Match Keywords starting in July 2021. Current Broad Match Modified keywords will continue to work with a slight change in matching, but starting in July, they will no longer be allowed to be created.

Read BVM’s “Google Match Type Changes 2021” white paper to learn how to navigate your way through this critical change!

Who is BVM?

Formed in 2006 and building up our agency during the last recession of 2008-2009, BVM abolished the traditional expensive PR agency pricing by cutting it in half and doubling the services. Why? Because businesses required it! We kept our costs down by creating a virtual office with a professional work-at-home staff—10 years before corporations realized they could successfully do the same. To support our clients, we brought on a best-of-breed software stack that allows us to place, track, and monitor client press. The net result was the formation of a better PR agency for the right moment in time. We are purpose-built for these challenging environments and today, we are doing it again with PRaaS!

PRaaS offering for tech, data center, energy, and power companies which is $2,500.00 per campaign, includes:

  • 1 Written News Release 
  • 1 News Release Wire Distribution
  • 10 Hours of Pitching of your News to Key Press
  • 1 Coverage and Progress Report
  • Credit Card Only

Our clients are getting attention for their unique services that help during this pandemic and will continue to yield beneficial results as we embark upon America 2.0. Will you be among them?

Data Center Construction

More data storage space is needed as people remain at home due to COVID19. RFP bids on data center projects increased approx 35% YTD, says Michael Perelstein of Rubicon. See

IoT for SmartCities

IoT technologies such as LoRaWAN are proving to be very valuable during COVID19 quarantine. SmartWater runs on Senet’s IoT network to automate water meter reading…no house calls. See


Medtech organizations seek connectivity for IoT sensors. When $30,000 of vaccines were lost due to poor refrigeration, a new LoRaWAN IoT network was installed to enable automated temperature monitoring. See

Networking-Remote Workers

Companies keep business running & employees safe during the COVID19 pandemic with remote work deployments. Ryan Benner, VP Anexinet shares his best practices. See

Contact us to learn more about PRaaS and other long-standing BVM PR and digital marketing packages & Programs.