Proposed Services for LUS Fiber

Full Program 

Other Services 

In most cases, set-ups are finished within 30 days. Once set-up’s are complete, we begin the monthly maintenance segment of the service.

EXTENDED DESCRIPTION OF SERVICES

SEO – GOOGLE NATIONAL ORGANIC SEARCH OPTIMIZATION SET-UP CONSULTING INCLUDES:

• Review client supplied project reporting system(s), future marketing plans and current marketing programs and review current relevant on-line client supplied reports and programs, if available.
• Review with client measurable goals for site traffic analysis and develop SEO strategies so they are in line with client’s goals. Review and consult on current search and website traffic and user reports to identify any needed adjustments and or additional tracking reports. Consult with client on all possible new changes to website, features and internet opportunities for greater SEO and website traffic.
• Review current keyword identification on page, review copy for bolding, surrounding descriptive text, and link title tagging. Identify and execute changes per page.
• Research additional relevant keyword phrases, review competitor sites then review all new keywords with client.
• Consult on development of all current pages using existing site map and assign keyword phrases to the current pages. Insert keyword tags into text of every webpage as needed.
• Consult with client on any needed additional content or pages for keywords not assigned but required for complete optimization.
• Physically keyword optimize client site for organic search listings and keyword optimize Google Places (Google Maps).
• Insert title and Meta tags into the source code of the website.
• Develop a global footer system for inbound relevant links on all web pages. Review, suggest and assist in deployment of the footers using Google linking rules best practices. Review, suggest and inspect heading tags.
• Create a reporting system for monitoring site indexing and search engine “Block Level Analysis”
• Develop segmentation for Google Dashboard. Set specific goal conversions for search engine optimization.
• Review needed social media platforms like Google Plus, Face book, LinkedIn, YouTube, etc. Properly link to website as needed.
• Consult and recommend additional reporting tools to measure onsite traffic flow and user conversion experience. Example: Heat mapping software for web pages, auto tellers, bounce remarketing software(s).
• The goal is to achieve front page search term ranking for between 30-50 keyword phrases over Yahoo and MSN within 2 months, and within 5 months on Google. Increase to hundreds over long term efforts greater than one year. No limit in the number of required keywords or phrases. Does not include content development needed for any additional pages, product descriptions or supplied copy, copyediting. Prices will be quote separately as needed for this service if required.

MONTHLY SEO MAINTENANCE:

• Monthly review to identify any missing image alt text.
• Monthly monitoring of site indexing and search engine “Block Level Analysis” to insure it is proceeding properly.
• Ongoing maintenance of SEO includes regular weekly indexing of key search words and phrases with all major search engines, ensuring they stay on the first page or move towards the first page.
• Review of any needed additional page adjustments, page additions keyword adjustments; inter-page linking to maintain traffic growth, keyword ranking growth and social media strategies with in-house or third-party personnel.
• Monthly review and strategy meetings for dashboard and keyword placement reports. Using developed “keyword phrases” spread sheet developed in the setup phase, will tie in any new pages created for the site and any adjustments that are made with the on-page keyword identification on a weekly basis. This will include adding keywords from the spread sheet that were not used in the initial setup. Tie to developed marketing plans and programs monitor and adjust to achieve defined goals.
• When required, additional weekly strategy meeting with project manager.
• Advise on all facets of organic search optimization. Analyze and develop new keywords to enhance any needed SEO adjustments identified in the review meeting(s).
• Work with in-house marketing to insure SEO and linking best practices are followed, content additions are completed, and optimization goals are met for all online marketing.
• Consult on enhancement of inter-site and on page linking strategies.
• Review and suggest competitive client sites for keyword and optimization strategies Review, suggest and inspect competition deep linking and develop a strategy and implement a solution on an ongoing basis.
• Review, suggest and inspect inbound linking, inspect dynamically displayed revolving content on internal and homepage of site (this is based on SEO strategies and will be adjusted based on the monthly reports).
• Does not include content development needed for any additional pages, product descriptions or supplied copy, copyediting. Prices will be quote separately as needed for this service if required.

MEDIA RELATIONS ENGAGEMENT DETAILS:
Tools for this program will include but are not limited to:

• Strategy and Planning – We will coordinate an initial planning session (s) with the StackState Team. During this session (s) we will develop a 6-month strategy focusing on key messages, potential announcements, expected results – all designed to map to your sales plan.  We will work with the StackState Team to integrate our PR strategies with marketing and sales initiatives in an effort to generate measurable web traffic results and qualified sales leads which will be tracked through Website Analytics and other measurement applications.Note: The experienced BridgeView Team will work with StackState on a daily basis to ensure that our PR strategies are current and in line with sales and business objectives.
• Media Outreach – Develop and maintain a highly targeted media contact database which will include media contacts and relevant analysts who cover StackState.  Contacts will be maintained in a Google spreadsheet which StackState will have admin rights to.  Contacts will be added and deleted as necessary (based on areas of coverage) and will include relevant journalists, editors, awards committee members, bloggers and social networkers. BridgeView will work creatively to pitch topical news and thought leadership items enabling StackState to sustain a high level of media coverage.
• Editorial Calendar Monitoring – Leverage in-house tracking tools to monitor and track in real-time, relevant editorial calendar opportunities (editorial calendars are forward looking news story calendars that are issued by most publications) with technology and business publications (print and online). The BridgeView Team will map strategic StackState news items to these opportunities in an effort to position StackState as a leader in data analytics, monitoring, root cause identification, and related solutions, as well as other emerging areas which we will discover as we move forward.   
• News Releases – BridgeView will leverage a blend of traditional and Web 2.0/Social Media news releases (up to 2 per month) which may include partner awards, partner news, customer wins, video clips of customers, acquisitions, new product enhancements, events, etc. All releases written by BridgeView will be optimized using key Internet search words and phrases as predefined by StackState to enhance web traffic.  Each news release will include a measurable call to action designed to drive traffic to a specific StackState landing page (white paper, offer, case study, etc.).  Once a news release is distributed, we will track and monitor activity (using GlobeNewsWire reporting or StackState’s selected service, along with detailed Website Analytics) and continue to identify opportunities for StackState news based on interest.Note: number of news releases will vary depending upon available content.
• By-Lined Articles – Identify and work toward placing contributed articles in key publications (publications will vary based on relevant story topics. BridgeView employs several experienced staff writers who can edit articles or write them in full.Note: Our pricing for writing full by-lined articles (if applicable) is extremely affordable.
• Case Study Interviews – Conduct interviews with key customers (up to 3 per month which will be delivered by StackState) who have benefited from StackState’s unique services.  Interviews can be used in testimonials, case studies, news releases, videos, blogs, etc. Case studies can easily be transformed into news releases, marketing campaigns, web testimonials, etc.
• Thought Leadership Development – Develop and refine key messages that position StackState as a leading provider and visionary for its key solutions with key news outlets, bloggers and social media sites.
• Weekly Calls/Progress Tracking – We take great pride in our account management and dynamic progress tracking.  We provide an online tracking portal (available 24/7) to each of our clients, enabling them to view all activities including editorial calendars, media/analyst pitches, story placements, news release schedule, social media entries, award submissions, etc.— in real-time.  We communicate with each of our clients on a daily basis and we host a weekly planning call with each client.
• Website Analytics – We will provide monthly reports enabling StackState to measure specific web page/site activity – ultimately providing an indicator that outbound marketing and PR activities are working. Segments of each monthly report include traffic summary; week over week traffic comparison; visits by referral (LinkedIn, Twitter) site traffic analysis by page; visits by network location, prospective buyers, etc.  The majority of our clients have developed pipeline revenue based on these valuable reports.
• Industry Awards – The BridgeView Team will manage a comprehensive awards calendar on StackState’s behalf ensuring opportunities don’t get missed.  We will also develop and submit high quality abstracts to relevant industry award organizations including: Inc. 500, Deloitte Fast 50, Inc., Red Herring 100, and many other tech, business, and vertical market awards.  All StackState awards will be promoted via news releases, social network mediums, etc.  The BridgeView Team also has extensive experience in the development of outbound marketing programs proven to generate leads.

EXPECTED RESULTS:

• Significantly elevated media visibility for StackState resulting in increased air cover for sales.
• Improved method for generating new monthly qualified leads based on PR and marketing.
• Increased positioning with Internet browser searches.
• Increased presence on social media sites including Twitter and LinkedIn.
• Increased web traffic due to news frequency and PR SEO techniques.
• Increased sales leads through strategic web and news wire analysis as well as increased visibility with key news audiences.
• Enhanced positioning with key technology and business publications.
• Increased visibility for StackState’s solutions within key market vertical markets.

PRICING:

• SEO Setup: $6,000.00
• Google Tag Manager Setup: $3,700.00
• Code Optimization: $3,700.00
• Monthly Website Maintenance: Block of 10 hours* – $1,550.00
• SEO Monthly Maintenance: $600.00
• Reputation Management (monthly) – $1,550.00
• Public Relations: $4,000.00 – $5,000.00 monthly
• Content Development: 80 cents per word; includes topic research, interviews, 2 rounds of edits, keyword and backline insertion where applicable.
• Project Management (manage calls, reports, follow up, etc.): $250.00 per month

Other Services

• Monthly Hubspot Maintenance and Consulting: Block of 10 hours* – $1,550.00
• PPC Monthly Maintenance: 22% of total budget with Google/LinkedIn: minimum spend needs to be $4000.00 which is $900.00 monthly
• LinkedIn Setup: $1,700.00
• LinkedIn Monthly Consulting and Maintenance: $1,100.00

*Extra blocks of hours available in 5 hour increments