What Are Backlinks, and Why Do I Want Them?

What Are Backlinks, and Why Do I Want Them?

If you’ve spent any time near folks in the PR, marketing, or website building world, you’ve probably heard the word “backlink.” Heck, if you collided with a PR professional on the sidewalk who was talking on his phone, there’s a good chance he’d say into his Bluetooth...
Anatomy of COVID-19 Communication Leaders

Anatomy of COVID-19 Communication Leaders

Leadership Qualities: Empathy, Openness, Accountability What makes a good leader during a crisis? A wrong move could destroy trust and cause confusion, which will only make the problem worse. David Robson of the BBC tells us that a good leader will clarify the problem...