RIM’s Fate – A “Palm” Reading
Research In Motion (RIM) announced Thorsten Heins as the new CEO and on its analyst call, and he told folks not to expect "systemic changes" while also stating, "I will not in any way split this up or separate this into different businesses." As a PR professional, I can tell you this is not the dramatic trumpets announcing the Calvary's charge people were looking for. In fact, the benign message sent the company's stock price down an additional 8.5% yesterday. Where was the PR counseling before Heins hit the microphone?
RIM’s situation is eerily similar to Palm’s fate. Palm, the once highflying PDA darling of mobile communications, literally had the world in the palm of it’s hands. But somewhere after the introduction of the Tero, the company missed the whole web-based, App-infusion revolution. This caused the once ubiquitous addiction to slip into obscurity and eventually be soaked into the HP bathwater.
You don't have to be clairvoyant to properly read the future engraved on RIM’s palm. The company missed a major technology shift causing the BlackBerry to take its rightful place next to the Treo, and without a solid technology offering, there is no amount of PR spin that will save the company from spiraling down the vortex of memory lane.
That's my opinion, anyway; I welcome yours.
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