Google Extends Tracking: DUH!
Topping some of the controversial news is the realization that Google will track user activities across all of its services including organic searches, Google+, Gmail, YouTube and others. Wait for it… wait for it…DUH! That's the nexus of their business and, in general, I'm okay with it. On January 25, 2012, Julia Angwin did a nice job capturing this in her Wall Street Journal article on Google.
Think about the one common denominator between all mankind: from Tom Brady to my grandmother, from Barack Obama to Ozzy Osbourne, from Germany's Angela Merkel to the Pope—we are all vivacious consumers. From the dawn of time, mankind has been on the quest to, simply put: get stuff. Whether we are consuming religion, power, narcotics or hairspray, we are all seeking "stuff" and — information is usually at the top of our lists.
Presenting information in a neat and entertaining package is exactly what Google has built an empire upon. People go online and conduct organic searches anchored to keywords, related to their interests and then consume the information to make informed decisions about other "stuff" they want. Facebook does the same thing although; its process is a bit different. Mark Zuckerberg entices individuals to relinquish their personal information so that friends and family can consume the latest happenings in their lives.
Since it’s not free to build massive data centers, Facebook, Google, LinkedIn, and even Twitter need to establish a business plan to obtain revenue and keep information flowing to consumers—this is where advertising comes in. And unlike the coupons that are stuffed into the Sunday paper, this form of advertising is more relevant to the consumer. This is a good thing, as long as the consumers are aware it's happening.
Think of it this way: If you were going to sell your house, you want as many people as possible to know it’s up for sale. It would be even more valuable if your home’s advertisement was in front of individuals who are seeking to buy a house in your area and preapproved for a loan in the price range. In order to achieve this degree of target marketing, the seller of your home needs buyer profile data, a.k.a consumer information. Voila a sale! Buyers and sellers are happy and it's all due to consumer profiling.
Let's face it, we're all consumers, but no one likes to be taken advantage of. So a shout out to Google, Facebook, LinkedIn, Twitter and any future organization seeking to amass consumer information for the purpose of advertising: Be open and transparent about your operations! Or is that too much to ask for businesses suckling at the wallets of consumers?
Comments (6)
AdMedia.com is defrauding its aeifliatfs / publishers by dropping the clicks and declaring them fraud clicks. AdMedia.com is enticing publishers by showing that they have a lot of advertisers and good tools but the searches and subsequent clicks made by website visitors are being invalidated. AdMedia.com is no alternative to Google AdSense.
AdMedia.com is defrauding its aeifliatfs / publishers by dropping the clicks and declaring them fraud clicks. AdMedia.com is enticing publishers by showing that they have a lot of advertisers and good tools but the searches and subsequent clicks made by website visitors are being invalidated. AdMedia.com is no alternative to Google AdSense.
AdMedia.com is defrauding its aeifliatfs / publishers by dropping the clicks and declaring them fraud clicks. AdMedia.com is enticing publishers by showing that they have a lot of advertisers and good tools but the searches and subsequent clicks made by website visitors are being invalidated. AdMedia.com is no alternative to Google AdSense.
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No, it is a scam.You can only obtain leaigimtte work from home positions from brick and mortar companies. You want to send your resume out to companies hiring for positions you are qualified for, but include in your resume that you have a home office and you wish to work remotely. Include how you have your home office set up and what equipment you already have in order for you to perform your job. These jobs are just going to advertised as jobs, they would not promote them as work at home because they would hear from too many unqualified people.
No, it is a scam.You can only obtain leaigimtte work from home positions from brick and mortar companies. You want to send your resume out to companies hiring for positions you are qualified for, but include in your resume that you have a home office and you wish to work remotely. Include how you have your home office set up and what equipment you already have in order for you to perform your job. These jobs are just going to advertised as jobs, they would not promote them as work at home because they would hear from too many unqualified people.