Management Team

Seasoned professionals in the high-tech media relations, marketing and sales industry converge to make BridgeView Marketing a unique firm. Count on our experience, process and high-touch support model to increase your company's brand notoriety while driving lead-generation activity.


Dale Allaire, Founding Partner

Dale is a founding partner of BridgeView Marketing (BVM) and is responsible for managing marketing communications, lead-generation and media relations initiatives and campaigns for high-technology clients across a wide variety of market sectors.

A 16 year sales, PR and marketing veteran, Dale has developed and coordinated all aspects of direct marketing, channel marketing, public relations, analyst relations, customer relations, internal communications, sales and lead-generation and has worked for such companies as Cabletron Systems, Nortel Networks, SilverBack Technologies and Pannaway Technologies.

Since the late 90's, Dale has shared a common vision with co-founder Mike Emerton which led to the formation of BridgeView Marketing. The basic premise of this vision was to provide high-tech organizations with the Sales, PR and Marketing resources traditionally associated with larger corporate agencies—but with the responsive, high-touch customer care and value of a boutique firm. Also, to build an experienced and professional team that could become more than a client's "agency of record"—but rather an integrated extension of their core business process.

Dale's experience and knowledge has fueled the creation of a truly unique agency model which combines the core services that any high-tech organization needs to bridge the gap between sales and marketing

Mike Emerton, Founding Partner

Mike is a respected PR expert with extensive technology experience in enterprise management software, LAN/WAN architectures, wireless communications and crisis management experience for corporate and non-for-profit organizations. During his fifteen-plus years, he has held director-level positions within notable companies such as 3Com and Cabletron Systems, where he developed marketing and communications strategies to globally launch core product lines such as Cabletron's SmartSwitch and 3Com's CoreBuilder while introducing new broadband and wireless products to vertical and SME markets.

His PR initiatives have garnered national, mainstream attention as he worked with 3Com and The Commission on Presidential Debates, to provided 1000 press members in the 2000 Presidential Debates with their first broadband connectivity for filing stories and photos via 3Com's new Visitor Base Networks. The benefits of Mike's work also enabled 3Com to capture several industry awards including Best Product of the Year.

Mike also brings a keen understanding of issues faced by start-up software organizations. As a key member of Aprisma Management Technologies' marketing team, Mike helped position a maturing, network management offering (Spectrum) as a "must have" to preserve business services via reducing mean-time-to-repair. He also assisted in the creation and alignment of new marketing messages pertaining to: the evolution of new technologies such as MPLS and wireless; positioning engineers as "visionaries" and spotlighting strong product heritage in the press through customer case studies such as Microsoft, Edward D. Jones & Co, Caesars' Palace, John Hopkins University, NASA and Fort Knox. Mike's work helped Aprisma enter the SME market as well as launch products in EMEA and ASIA-PAC.

Notable are Mike's crisis management skills, where he developed and delivered key messages to the press for Voice of the Faithful, a lay Catholic organization seeking changes within the church. His PR guidance brought the group global fame via Time Magazine, New York Times, People Magazine, WSJ, Life, NewsWeek, international broadcast coverage as well as his appearances to deliver messages on MSNBC, NPR, The Phil Donahue Show and Dateline.

Bob Colbert, Sales Team Leader/Business Development Strategist/Consultant

Bob's is responsible for development, consulting and management telemarketing/telesales services for BridgeView Marketing clients, along with new business development. With over thirteen-years of experience in the telecommunications industry, Bob has a proven track record of sales and sales management success with such companies as Cabletron Systems, Xylan Corporation and Alcatel.

During his lengthy career, Bob has earned numerous awards including Cabletron's coveted Executive Recognition Award for outstanding achievement in vertical target account selling. Bob has also held sales and marketing management positions including a sales management role at Alcatel where he was responsible for training and professional development of nearly 80 inside sales reps, demand generation specialists and inbound call center operations.

Jackie Abramian, Senior Media Strategist/PR Consultant

Jackie Abramian has close to two decades of public relations and writing experience having managed local and national PR campaigns for clients in solar energy, bio-tech, high-tech, environmental, medical/science, healthcare, and the arts. Jackie has developed national public education campaigns, creative targeted media strategies, promotional materials, speeches, and media messaging for Solar Energy Business Association of New England, U.N. Environmental Congress, (first UN Environmental Congress in NY), Epiclear, American Cancer Society, Massachusetts Blue Cross and Blue Shield, National Institute of Mental Health (Clinical Depression Campaign), U.S. Postal Services, U.S. Food & Drug Administration (New Food Label), Teradyne, Lighthousebank.com, SmithKline Beecham, IBM, 3Com among others.

As a former journalist, Jackie has solid relations with local, national and international media contacts in print, broadcast, online and trade outlets and has helped bring her creative media messaging to editorial board meetings of major metropolitan newspapers including The Boston Globe, Worcester Telegram & Gazette providing her clients with editorial endorsements on such issues as: Anti-Tobacco legislation; Cancer Awareness; Clinical Depression among others. She has also developed media messaging for her clients attending national and international tradeshows.

Jackie has organized numerous national media events, negotiated collaborations and partnerships between the private and public sectors, recruited celebrity spokespersons and obtained national media placements in such outlets as Solar Today, PharmaVoice, NPR, CNN, Teen magazine, Seventeen magazine, Family Circle, Washington Post, Chicago Tribune, among others. At BVM, Jackie designs and manages media relations strategies to secure media placements for our clients.