Public Relations

High-tech media relations, also known as high-tech public relations or high-tech PR is a pillar discipline for BridgeView Marketing Corporation. Our experienced team of analysts and press relations specialists offer decades of corporate and agency experience, having successfully managed programs and campaigns for such companies as Cabletron Systems, Enterasys, Telx, Datapipe, Voyence, IneoQuest, Nortel Networks, SilverBack Technologies, Pannaway Technologies, EMC Smarts, and 3Com Corporation among others. We are well connected with key technology and financial journalists, awards organizations, test labs, and influencers across a broad range of technologies and vertical markets.

The BridgeView Difference is that while other PR agencies give "high-fives" to one another after a story appears in a trade or business journal, we are busy strategizing with our clients on ways to use the story to generate measureable sales leads and web traffic. We help our clients to bridge the gap between PR, marketing and lead-generation.

Our media relations specialties include:

  • Fully web optimized social media Web 2.0 and traditional news releases
  • Blog pitching and tracking
  • Search engine optimization (SEO)
  • Message development and copy writing
  • Media and analyst pitching
  • Brand development
  • Customized placement of news with strategic business and trade journalists
  • Media tours in key metropolitan areas
  • Strategic development of key media materials including media kits
  • Fact sheets
  • Company backgrounders
  • News advisories
  • Executive bios
  • Editorial Calendar (EdCal) opportunities
  • Award calendars and submissions
  • Speaking opportunity calendars and submissions
  • Web optimized social media
  • PR to web traffic reporting
  • Online client tracking sheet

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