We monitor and analyze website traffic for each of our clients. We provide weekly reports that map our PR and social media (Twitter, LinkedIn, Facebook) activities to specific web page/site activity – ultimately providing an indicator for how well our programs are working. Our reports also include a list of organizations that spent significant time on each client’s site, enabling them to deliver highly profiled targets to their sales teams.

This unique approach to PR measurement enables us to make necessary adjustments to our strategies and programs in real time.