BridgeView Services
BridgeView Marketing delivers a unique blend of high-impact PR, Media Relations, Marketing Communications, Creative Design and Inside Sales services designed to help high-tech companies enhance their brand visibility and drive sales activity.
The BridgeView Marketing Team is experienced and widely respected for its work in connecting its high-tech clients with their targeted audiences. We specialize in a broad range of marketing disciplines and have garnered knowledgeable relationships with analysts, journalists, awards organizations, industry associations, technology providers, industry luminaries among others.
We are proud to offer our high-tech clients the following services:
- Media Relations
- Analyst Relations
- Marketing Communications
- Creative Design
- Brand Identity
- Inside Sales Services
- Editorial Services
BridgeView is leading the Web 2.0 and social media charge. Every PR strategy needs to have a social media component. We aggressively position each of our clients as the premier resource for their respective technology or service with relevant industry bloggers and social network communities such as LinkedIn, Facebook and Twitter.
Read more...
Media Relations is a pillar discipline for BridgeView Marketing. Our experienced team of analyst/press relations specialists offer decades of corporate and agency experience having successfully managed media relations campaigns for such companies as Cabletron Systems, Voyence, IneoQuest, Nortel Networks, SilverBack Technologies, Pannaway Technologies, EMC Smarts and 3Com Corporation among others. We are well connected with key technology journalists, awards organizations, test labs and influencers across a broad range of technologies.
Read more...
BridgeView Marketing helps technology companies of all types and sizes to launch new products and services and build momentum using an integrated public relations strategy to lead marketing efforts. We specialize in online marketing programs, Webinars, HTML email marketing, collateral creation, event marketing and other techniques that help prepare the marketplace for the client's ongoing sales initiatives.
Read more...
In today's competitive high-tech market, reliable brand recognition and loyalty is absolutely paramount for a company's continued business growth. BridgeView Marketing helps clients to gain necessary brand awareness using a blend of momentum-building communications programs designed to project brands into new vertical market segments and business sectors.
Read more...
BridgeView Marketing provides a wide range of editorial services designed to improve written and electronic communications for our high-tech clients. Our highly-skilled staff specializes in the development of targeted copy from the most basic HTML campaigns to web sites and company positioning papers.
Read more...
We monitor and analyze website traffic for each of our clients. We provide weekly reports that map our PR and social media (Twitter, LinkedIn, Facebook) activities to specific web page/site activity – ultimately providing an indicator for how well our programs are working. Our reports also include a list of organizations that spent significant time on each client’s site, enabling them to deliver highly profiled targets to their sales teams.
This unique approach to PR measurement enables us to make necessary adjustments to our strategies and programs in real time.
A successful analyst relations strategy is guaranteed to enhance the visibility and notoriety of a company's products and services. Industry analysts are among the most important group of influencers both with technology buyers as well as with the media. BridgeView Marketing's experienced team of analyst relations specialists have developed personal relationships with industry analysts at all of the top global firms and understand how to leverage these relationships to enhance brand positioning, improve media coverage and drive lead-generation.
Read more...
BridgeView Marketing provides a wide range of creative design and technical services that help high-tech companies to achieve their business objectives. Whether you need a full website and company re-brand, a basic website home page redesign, or a full collateral design package, our team has what it takes to get the job done effectively and with the perfect amount of creative flair.
Read more...
Trade show booth visitors, purchased prospect lists, email campaign respondents and Webinar attendees who have expressed an interest in your products or services are only a phone call away from taking an appointment - but do you have the resources or the process to reach them?
Read more...
The BridgeView Marketing Team has extensive experience in sustainability, green data centers, energy management solutions, SmartGrid initiatives, power management technologies, lithium-ion batteries, and wind & solar energy. BridgeView Marketing empowers leading products and services companies that are applying their technical expertise to the development of clean technology through measureable public relations and social media programs. Client work in this area includes:
- Telx
- Enterasys/Siemens
- Lineage Power
- Global eProcure
- Rubicon Professional Services
The BridgeView Team’s established database of media and analyst contacts, as well as bloggers and awards organizations has been instrumental in the development of global brand awareness and visibility for our valued clients. Recent awards secured for our clients include:
- Uptime Institute Green Enterprise IT Award
- Sustainability Award from Verizon
- Green Supply Chain Award
In today’s energy efficient conscious business environment, the green movement impacts virtually every industry. Our clients continue to find value in our ability to secure key media and analysts coverage around green initiatives from a technology and business perspective. Our proven track record in the area of strategic messaging helps our clients to create unique green messaging platforms based on our frequent dialogue with national business and technology trade reporters, as well as industry analysts. These relationships, in conjunction with experience that dates back to the early stages of the green movement, enables the BridgeView PR Team to deliver timely coverage that maps directly to our clients’ business goals and lead-generation efforts.
To help promote your clean energy initiatives and programs, contact us at
This e-mail address is being protected from spambots. You need JavaScript enabled to view it
.
